“I retype every receipt into Xero at month end. A CSV I can import would save me a day.”
Priya, bookkeepermeasure & improve
Know your numbers. Build what customers ask for.
Dashboards that tell a bootstrapper what matters this week, and a product loop that turns customer words into shipped, measured changes.
Measure
KPIs
One north star, a few stage KPIs, and the funnel underneath.
★ North star · Paying customers
14 / 25
Target by Dec 31 · 56% of the way
Product MRR
$406
▲ 38% in 30 days
Activation rate
41.2%
Week-4 retention
33%
Runway
Default alive
Funnel · last 30 days
the product loop
Feedback → opportunity → spec → Studio → flag → release.
Group feedback, write the spec, build it in Studio, roll it out behind a flag and record the release — then watch the KPI move.
Build
Product
From what customers say to what you ship, in one loop.
Asked how to get receipts out as a spreadsheet for their accountant.
Ticket #212“We would switch if it exported straight to Xero.”
Demo call, Oct 22Clients forget to send receipts. A WhatsApp nudge would help.
NPS commentCan reminders go out by WhatsApp instead of email?
Ticket #219A north star and targets
Pick the number that matters at your stage, set a target and date, and watch it daily.
PostHog, your way
Connect through your Composio account or a project key. Visitors, activation, retention and feature usage fill in daily.
Feedback inbox
Interviews, support, sales calls and surveys in one place. Transcripts keep only exact customer quotes.
RICE-ranked opportunities
AI groups feedback into opportunities with suggested scores you adjust to what you know.
Specs Studio can build
One-page specs with the customer problem, a success metric and testable acceptance criteria.
Feature flags
Ship behind a PostHog flag and raise the rollout as results come in.
Changelog and release kits
Record a release and get drafted notes, a customer email and a help article.
A PM that reads the numbers
The Product Manager AI employee grounds its advice in your KPIs and open opportunities.
Questions
Do I need PostHog?
Revenue, runway and experiment KPIs work without it. PostHog adds visitors, activation, retention and feature usage. Studio can install it in apps you build.
Is any customer data shared?
No. Seerist reads aggregate numbers from your own PostHog project. If you join an accelerator, it sees KPI snapshots only if you choose to share them.
What happens when I click “Build it in Studio”?
Studio opens with the spec as its brief, plans milestones, builds, runs and checks the change, and you review it before it ships.
Pick your north star.
Start on the free plan. Bring one opportunity, one idea or one launch — and see what your AI team does with it.